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Social Media Helped My Olympic Experience

Wednesday, February 24th, 2010

Re posted from www.metroblenznewssquad.com

We have all heard success stories about social media networks helping raise awareness about events, companies and news and the reality of this didn’t set in for me until I experienced it myself. I jumped on the Twitter boat, along with almost every business owner, to help grow my community. I follow mostly Canadian people and companies that reflect a fun and healthy lifestyle. My community has been rapidly growing but I haven’t felt a real connection to Twitter until now!

I was born and raised in Winnipeg and have been living in Vancouver for almost two years now. Twitter has now proven to be an effective way to grow my personal and business network while connecting with my nationwide community. A way this happened was by following Winnipeg’s radio personality, Ace Burpee, who is the morning host for Hot 103. When I lived in Winnipeg I was a huge fan of his and drove to school laughing out loud daily because of his humorous antics.

It was around 4:15pm on Monday and I had just sat down to peruse my usual websites to review the Medal counts when I received a phone call from my sister in Winnipeg. She called to tell me to check Ace Burpee’s twitter because he was looking for someone to watch a 5:00pm Women’s Semi-Final game where Team Canada was playing against Finland. Burpee is in town doing covering the sporting events for a few different Winnipeg media outlets and I thought, “This is my chance to meet him AND see my first Hockey event for free!”

I twittered him and within 5 minutes I received a place to meet him and within 20 minutes I was cheering on our Women’s Hockey Team. Without twitter I would have never had a chance to meet Burpee or see a sporting event for free. I got to be present to cheer on our team, on our ice, and watch our female hockey heroes take another win.

My suggestion is to follow those who interest you on twitter because you never know where you will be invited to or who you will get to meet. Thank you Twitter and Burpee for helping make this a memory to last a lifetime!

Written by Blair Kaplan

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Mini-session #2; Garrett Kato

Thursday, February 18th, 2010

By Adam and Kev Photography – follow us on Twitter: #adamandkev

He’s had a busy year – top ten in 99.3 The Fox’s “Seeds”, top 20 in 100.5 The Peak’s (incredible yet somehow not that well known yet) Peak Performance Project, and he played the Van’s Warped Tour. Despite all this, Garrett generously gave us some time tonight to be the second of the surprise gigs that will be erupting across the city over the next couple of weeks.

Garrett Kato just after his three-song secret session.

Garrett has a voice that stops people in their tracks. Especially female people. Glad I bought my girlfriend with me then. I could tell you all about his music but I’d never do it justice. Better you just go here and check it out instead:

http://garrettkato.com/music

The venue (Blenz on Davie and Granville) had a couple of points of interest. On the outside Canadian fans and a man dressed as a banana (over?) celebrated an 8-0 win over rank outsiders Norway. No offence guys, but they were 1000-1 to win the gold before the tournament even started. I think my odds of wining it weren’t too far behind. Inside the cafe, a lady in full make-up was sleeping on a stool. That takes awesome balance. Or a lot of booze.

Next secret gig coming soon (and video of the last two I promise!). Here are the Twitter feeds you need to be following now so you don’t miss the next one, and we might not announce it from all of us. Maybe we’re lazy, maybe we’re forgetful, or maybe we’re just plain sneaky. Either way, you’ve been warned. And remember, you’ll only get a few hours notice:

Metro-Blenz News Squad: @metroblenznews

The minds behind the music, Young Executive Music Inc: @YoungExecMusic

And of course, us: @adamandkev

By Adam and Kev Photography – www.adamandkev.com.

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Is social media marketing all hype? Part 2 presents practical & successful case studies.

Wednesday, September 30th, 2009

In September, Steve Mossop presented the latest statistics on Canadian online behaviour in Part 1 of our Social Media series.
Key points from his talk:

  • Marketing budgets are still not aligned and companies must lobby for more online dollars
  • He praised email marketing, as 65% of Canadians are still “willing” or “somewhat willing” to provide their email addresses
  • A large percentage of Canadians are still opening unsolicited email. In fact, 53% of people open it out of curiosity.
  • The challenges of social media campaigns… is it all hype?

Join us on Thursday, October 8th for Part 2 of our Social Media series. We have rounded up experienced executives, leaders in social media, to give you real life examples of their cutting-edge campaigns. Steve Mossop, President of Ipsos Reid, will be back to moderate this exciting event.

Register Now!

Panelists include social media gurus:

* Richard Sandor, Managing Director – DDB Vancouver
* Chris Breikss, President – 6 S Marketing
* Ryan Holmes, CEO – Invoke Media
* George Moen, President – Blenz Coffee

Just because your company has a Facebook page or Twitter account, doesn’t translate into higher sales. In fact, like the guy at the party handing out business cards, most social media users are not receptive to corporate intrusion in their personal lives.

If your company wants to invest in social media, don’t miss this event!
At this luncheon, find out:

  • What works and what doesn’t when it comes to social media marketing
  • Practical tips from case studies
  • Why online campaigns must be interactive and allow for feedback (i.e. user-generated content)
  • How to be creative in this relatively new online landscape

Sign up today and bring your questions, as there will be an extended Q&A after the panelists present. Learn from those who have created successful social media marketing models.

Click here to register

NOTE: Seating is Strictly Limited. You MUST pre-register for this event. Registration must be pre-paid with a credit card. 48 hour cancellation notice required for refund

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Blenz Tweets to Success on Twitter

Saturday, June 6th, 2009

Blenz has unashamedly embraced the Twitter phenomenon and is Tweeting to success.

June 5, 2009 – Vancouver BC

Blenz The Canadian Coffee Company Ltd has tweaked its online marketing strategy yet again. In addition to the recently launched www.blenzstore.com which provides products to Blenz coffee, tea and chocolate fans worldwide, and blenzcares.com which supports charity and fundraising drives with a turnkey coffee distribution program, Blenz has now taken a turn onto the new and rapidly growing branch called Twitter.

Blenz uses Twitter to announce special events, store openings, and promotions.

Blenz Daily Twitter Sweepstakes launched on www.Twitter.com on Monday, sparking an immediate flurry of “tweets” among the social media mavens and fans, and Blenz followers grew from 0 to over 300 in just a matter of hours. On Monday morning, BlenzCoffee (@blenzcoffee) tweeted that George Moen, president of Blenz, wants to buy you a coffee – mention Blenz in your tweet, and your tweet may be chosen as the Tweet of the Day.

The first Blenz Daily Twitter Sweepstakes winner, Shane Gibson (@shanegibson), was impressed when his $5.00 gift card was hand-delivered by George himself, who happened to be in the neighbourhood that afternoon. Shane was so excited by the transaction that within minutes he had posted a picture recording the event, and his post was re-tweeted by one of his followers, and so on, and so on…

Blenz activity in Twitterworld has resulted in a myriad of benefits, including more personalized relationships with Blenz customers, attracting new customers to Blenz stores, and reinforcing the Blenz brand in the local market.

Blenz online marketing philosophy is well communicated in this quote, from the site where Sweepstakes Winners are sent to claim their prizes, “We use this format to connect with our existing and future customers in a respectful manner because we believe that companies of any size can have a direct relationship with their customers.”

About Blenz The Canadian Coffee Company Ltd™
Blenz The Canadian Coffee Company Ltd is a premium retailer of handcrafted coffee, tea and other innovative and delicious specialty beverages. All of Blenz’ beverages are made in-store from only the highest quality ingredients available. Blenz’ commitment to serving a great cup of coffee, providing an excellent customer experience, and providing world-class staff training, has fueled Blenz’ growth from its inception. Blenz operates a network of over 85 franchise locations in British Columbia, Japan, China, the United Arab Emirates, Kuwait and the Philippines.

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For information about Blenz The Canadian Coffee Company Ltd., contact:

Linda Olsen, Communications Manager
Blenz Coffee The Canadian Coffee Company Ltd.
Telephone: (604) 682-2995
press@blenz.com
Find Blenz on Twitter at www.twitter.com/BlenzCoffee

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