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Metro Vancouver and Blenz team up for exclusive coverage

Monday, February 1st, 2010

FOR IMEDIATE RELEASE

Metro Vancouver and Blenz team up for exclusive coverage

Vancouver — Feb 1, 2010 — Metro and Blenz announced a unique partnership today that takes citizen journalism to a new level as Vancouver prepares for the global spotlight. Starting Feb. 12, Metro-Blenz News Squad bloggers will be stationed at key Blenz Coffee locations around Vancouver.

In the heart of all the action, Metro-Blenz News Squad bloggers, photographers and videographers will record and post your stories, anecdotes and experiences. Share with us the great parties you’ve attended, the cool people you’ve met and the once-in-a-lifetime experiences you’ve had. Vancouverites and visitors from around the globe are welcome to drop by selected Blenz locations to chat with our bloggers who will be easily recognized by their Metro-Blenz News Squad ID tags. Excerpts from the best anecdotes will also run in Metro Vancouver newspaper the following publication day.

Well-known bloggers like Shane Gibson, Bonnie Sainsbury, Cybele Negris and Marilyn Anderson will post their blogs on metroblenznewssquad.com where the content will be exclusive to Metro for a full day. “We’re excited to have attracted enthusiastic participation from some of the most luminous members of the local social media scene, and each brings their own personal perspective to the project,” Blenz President George Moen said. “Also, in keeping with the new social media theme, we’re using the power of .tel technology to support and promote the project with metroblenznewssquad.tel, which is a simple portal for those interested in learning about, participating in, or simply following the Metro-Blenz News Squad blogs.” The in-paper content will start running on Feb. 15 and include blog highlights as well as a daily photo submitted by readers. Additional reader photos and video will be available online at metronews.ca/newssquad.

Maryse Lalonde, Publisher and Managing Director of Metro Vancouver, said the partnership with Blenz is exciting. “Newspapers and coffee have always gone well together and what appealed to us about this project is that it’s so unique, grassroots and original. It’s a great way for us to connect with readers.”

About Blenz The Canadian Coffee Company Ltd™

Blenz The Canadian Coffee Company Ltd is a premium retailer of handmade specialty coffees, organic teas and other innovative beverages. All Blenz Coffee’s beverages are made in-store from only the highest quality ingredients available. World class barista training and a drive to provide a superior customer experience has fuelled their steady growth. Blenz Coffee now operates a large network of franchise locations in British Columbia and abroad including Japan and the Philippines. For further information about Blenz Coffee, please contact:

George Moen
President
Blenz The Canadian Coffee Company Ltd.
(604) 682 2995
george@blenz.com, Twitter.com/BlenzCoffee

About Metro

Metro is the nation’s No. 1 free national daily newspaper brand and the first national daily to publish in both official languages. In Canada, Metro editions are published in: Halifax, Montreal, Ottawa, Toronto, Calgary, Edmonton and Vancouver. Metro targets 18- to 49-year-olds and has a circulation that now exceeds 800,000. Metro is the largest international newspaper in the world. Metro is published in over 100 major cities in 19 countries across Europe, North & South America and Asia. Metro has a unique global reach — attracting a young, active, well-educated, metropolitan audience of over 17 million daily readers.
For further information please contact:

Maryse Lalonde
Publisher and Managing Director
Metro Vancouver
(604) 648 3211
maryse.lalonde@metronews.ca

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Blenz Celebrates the Arts by Sponsorship of the 12×12 Vancouver Photo Marathon

Monday, December 14th, 2009

SPONSORS
BLENZ COFFEE CELEBRATES THE ARTS
Posted by Morten Rand-Hendriksen on December 9, 2009 at 2:36 pm on the 12×12 Vancouver Photo Marathon Blog

Blenz Coffee in Yaletown. Photo by Lesley Tetlow Stefanski.

Blenz Coffee in Yaletown. Photo by Lesley Tetlow Stefanski.

blenzLogoAs you all know, we are using Blenz Coffee in Yaletown as the headquarters for the 12×12 Vancouver Photo Marathon. We chose the location for its proximity to the Yaletown -Roundhouse SkyTrain station and for the fact that they have food & hot beverages for a cold day, plus a huge heating array outside.

But Blenz involvement in this event goes way beyond merely providing a convenient location. The Vancouver based company has, through its president George Moen, decided to come on board as a sponsor and provide services that will benefit you, the participant and help promote the event:

First of all, each of our 60 marathoners will receive a $5 gift card during registration that is redeemable at any Blenz location. To show his support, George is also coming down to the location before the kickoff to personally hand over the cards to our team, and to meet with the participants.

As part of the prize package for our winners, Blenz is offering to showcase the winning photos throughout the Blenz Media Network. We are still working out the details but basically it means the winning photos will be displayed along with the photographer’s name and website on screens throughout the Blenz stores as part of their in-house promotions package. This means your winning photos will be seen by everyone who enters a Blenz store.

THE BLENZ GALLERY
As an added service to all 12×12 Vancouver Photo Marathon participants, Blenz is also offering a dedicated space under their recently launched Blenz Online Gallery site to showcase your 12×12 photos as well as any other photos you may wish to share with the world. I asked George to explain this in a bit more detail:

Blenz Coffee has recently launched the Blenz Online Gallery. With the rapid rise of Social Media Blenz has quickly seen the importance and power of opening a conversation with it’s Customers and Team Members. The Gallery is designed to encourage people to load up their images on the gallery to be shared with our many customers and visitors. Blenz has 100,000 of thousands of visitors each month to our 56 plus stores in BC and many take advantage of our free Wi-Fi access to connect with their world online. We encourage those customers who want to promote their projects , brands and businesses to use the Blenz online Gallery to direct traffic back to their blogs, websites etc. The Friends Of Blenz will be able to have control over their images, content , keywords etc.

Blenz is happy to be a sponsor of the 12×12 Vancouver Photo Marathon and has provided a number promotional options to the organizers and participants. Working with the organizers we will set up a “category” for each of the Photographers who wish to share their art with the world and take advantage of Blenz Social Media promotional efforts to showcase their work.

Further, Blenz Coffee will also, at the option of the Organizers & Participants to broadcast the winning entries on the newly deployed Blenz Media Network. Blenz now has in most of our stores within BC a Digital Display Network where we can provide a wide array of images etc. for our customers viewing.

We are thrilled to have Blenz on board as a sponsor and look forward to further collaborations as the event progresses. Be sure to check out the Blenz Blog, follow @BlenzCoffee on Twitter (they give out a $5 gift card to someone who mentions them on Twitter every day), and check out their new and awesome Latte Art available at every location.

Oh, and lastly a tip: If you’re having a hard time coming up with stocking stuffers for Christmas, consider a Blenz gift card. They can be personalized and you get a 10% discount if you call and order in advance.

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