
Maëlle Ricker, First Woman to Win Olympic Gold at Home Women’s Snowboard Cross 2010 Vancouver Olympic Winter Games

Maëlle Ricker, First Woman to Win Olympic Gold at Home Women’s Snowboard Cross 2010 Vancouver Olympic Winter Games
On Thursday February 4, 2010, Blenz Coffee director Brian Noble, president George Moen, and marketing co-ordinator Nanako Aramaki gets a hold of the Olympic Torch at The Bay in downtown Vancouver.

Brian Noble

Nanako Aramaki

George Moen
Blenz Coffee went to visit the Olympic Torch but it will be visiting us soon! The Olympic Torch is scheduled to pass by many of the Blenz Coffee locations in the Lower Mainland. Visit the nearest Blenz on these dates if you’re in the area:
New Westminster – February 9, between 10am and noon
Steveston – February 9, in the afternoon
Robson Street – February 12, between 8:25am and 9:15am
ANDY BLATCHFORD
January 21, 2010 8:06 p.m.
Re posted from MetroNews Vancouver
STONEHAM, Que. – Maelle Ricker and Dominique Maltais hit the snowboard cross podium Thursday, while another Canadian officially punched his ticket to the Vancouver Winter Games.

Maelle Ricker wins gold again!
Ricker, the world No. 1, won gold and third-ranked Maltais captured the bronze in the World Cup final.
The top-ranked Pierre Vaultier of France won the men’s side, giving him four golds and a silver in five starts this season.
But Mike Robertson, of Canmore, Alta., may have been happiest rider on the hill after grabbing fifth place.
Robertson, 24, is headed to his first Olympics after racing to his third top-five finish – the last hurdle he needed to clear, in the last event, to make the Canadian team.
“It feels like a massive weight has been lifted off my shoulders,” he said at the bottom of the hill after the race.
“I’ve been working all season to get that and I waited to the last possible minute, but it’s very good to get it.
“I’m a pretty good procrastinator, but I try not to with my snowboarding.”
Canadian coaches still have to choose between three men for the last spot on the Olympic boardercross team, to be announced Monday.
Drew Neilson of North Vancouver, B.C., and Kevin Hill of Vernon, B.C., made strong cases for themselves Thursday, finishing fourth and sixth, respectively.
“It’s the best result I’ve had this year and it came at the best possible time,” said Neilson, 35, who phoned his wife right after the medal ceremony.
“That’s all I thought about all day – just about how hard I’ve worked and how much my family sacrificed and how much my wife has supported me and I just want to get Vancouver.”
Tom Velisek of Squamish, B.C., who could have secured a spot on the team with a top-five finish, came 18th.
Ricker of West Vancouver, B.C., and Maltais of Petite-Riviere-St-Francois, Que., are the only Canadian women going to the Olympics in the rough-and-tumble snowboard discipline.
The women have climbed the podium together four of the last five World Cup races this season, but in Thursday’s wild final, Maltais barely finished.
A few berms into the race, she caught an edge while trying to avoid Ricker as the Canadian riders were leading their two opponents.
“We were fighting for the first spot pretty much on the first bank and then Maelle and I we were totally far ahead,” Maltais said afterwards.
The next thing she remembers is flying into a safety fence and bouncing back towards the course.
Then, Sandra Frei of Switzerland slammed into her, breaking her board.
Maltais missed a gate in the fall, so she had to climb back up the track to finish the race.
“Just crazy,” she added.
Ricker, who cruised past the finish line way ahead of the other racers, had no idea what happened behind her.
“Usually you can hear noise on your shoulder or you hear the riders behind you … all of a sudden there was just this eerie silence,” Ricker said.
“You like don’t want to look back, but you’re like, ‘What the heck happened?”‘
Norway’s Helene Olafsen took the women’s silver, vaulting her past Maltais to second place in the World Cup snowboard cross standings.
In the men’s final, Americans Graham Watanabe (silver) and 41-year-old snowboarding legend Shaun Palmer (bronze) also made the podium.
Palmer, one of snowboarding’s pioneers, needed at least a second-place result to make the U.S. Olympic squad – an accomplishment that has always eluded him.
Among his many awards in several sports are five world snowboarding championships and six X-Games titles.
Palmer even has his own video game.
The veteran rider wore shades, a white vest and white leather shoes on the podium, where he stood out from his competitors who were still wearing their racing gear.
Disappointment was written all over his face as he hung his head low for the ceremony.
“I so wanted to see him there,” said Neilson, Palmer’s longtime friend.
“It’s heartbreaking for him.”
Rob Fagan of Squamish, B.C., ranked No. 4 in the world, and Francois Boivin of Jonquiere, Que., are also heading to the Games. On Thursday, Boivin came eighth, while Fagan finished 17th.
Meanwhile, Derek Wintermans of Burnaby, B.C., finished 12th and Simon Bonenfant of Mont-Tremblant, Que., came 24th.
News from ©The Canadian Press, 2010
Blenz Coffee shops throughout BC are reintroducing their Americano as an alternative to drip coffee, promising the freshest, most perfect perk-up.
BLENZ COFFEE
Is pleased and proud to sponsor Maëlle Ricker, World Cup Gold Medalist, Snowboard Cross Olympian, Winter X Game Gold Medalist.
“Join Maëlle in her journey. Share your thoughts on the what Canada means to you and have a chance to win prizes from Blenz Coffee…”
– Gives Blenz Customers an Opportunity to Support Maëlle by Simply Enjoying Great Coffee –
Vancouver, BC – Blenz Coffee has partnered with Maëlle Ricker, a Squamish‐based member of the Canadian National Snowboard Team, and is launching a new promotion that gives Blenz customers the opportunity to support her throughout the 2009-10 season.
Ricker, a two-time Olympian in Snowboard Cross (2006) and Halfpipe (1998, 2006) was the 2008 Snowboard Cross Crystal Globe winner as the World Cup Overall points leader and has made a strong start to the 2009-10 season with a first place finish in September at the first FIS Snowboard Cross World Cup in Argentina.Blenz was attracted to Maëlle not only because she is a veteran and role model on the Canadian National Snowboard team and a leading force in women’s snowboarding – she’s also a Blenz customer.
“As a Canadian company, it’s great to support our community on behalf of the thousands of Blenz customers, and we’re proud to partner with Maëlle. She’s an ambitious and talented local athlete who also understands and lives our brand and is hoping to do something great for Canada in 2010,” said Brian Noble, director and co‐founder of Blenz Coffee.
Maëlle is excited about the partnership with a BC-based company that fits seamlessly into her life as a snowboard athlete. “Sipping coffee in the morning before riding powder all day until my legs feel like they’re going to fall off and then winding down with a hot chocolate from Blenz is a perfect day,” said Maëlle. “I’m very happy to partner with Blenz for some extra fuel going into the Olympics this year.”
Blenz is also giving its customers an opportunity to put their support behind Maëlle by releasing a Limited Edition West Coast Winter Roast this winter season and will be available until the end of February 2010. “Every time our customers buy the West Coast Winter Roast, they’ll be enjoying great coffee in support of a great Canadian athlete,” added Brian Noble.
Maëlle will be providing exclusive updates on her training and competitions at www.blenzblog.com.
About Maëlle Ricker
Maëlle Ricker is a 13-year veteran of the Canadian National Snowboard Team, and is a trailblazer for women’s snowboarding, competing at both the inaugural snowboarding Halfpipe event at the 1998 Nagano Olympic Games where she finished fifth, and the first-ever Snowboard Cross event at the 2006 Torino Games finishing fourth.
About Blenz The Canadian Coffee Company Ltd™
Blenz The Canadian Coffee Company Ltd is a premium retailer of handmade specialty coffees, organic loose-leaf teas and other innovative beverages. All Blenz Coffee’s beverages are made in‐store from only the highest quality ingredients available. World class barista training and a drive to provide a superior customer experience has fuelled their steady growth. Blenz Coffee now operates a large network of franchise locations in British Columbia and abroad including Japan and the Philippines.
For more information about Blenz The Canadian Coffee Company Ltd., please contact:
Nanako Aramaki
Manager of Media Relations
Blenz The Canadian Coffee Company Ltd.
604.682.2995
press@blenz.com
www.blenz.com
Maëlle Ricker please contact:
Joan Hall
Manager, Athlete Services
Agenda Sport Marketing
778.918.5995
joan@agendasport.ca
www.agendasport.ca