Beaver beer campaign boasts best buzz

By Bruce Constantineau, Vancouver SunMarch 27, 2010

A Squamish microbrewery that launched a new beer featuring cute beavers beat out mega-corporations such as Procter & Gamble and Visa to produce the most effective 2010 Olympic marketing campaign, according to language-research firm Global Language Monitor.

The Texas-based company said Howe Sound Brewing’s pre-Olympic launch of Three Beavers Imperial Red Ale – with beavers sporting gold, silver and bronze medals on a podium of tree stumps -generated the most buzz in print and electronic media, on the Internet and on social-media sites.

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